Marketing Association
Times Private Treaties bags innovative business model award
The Times Private Treaties model has found global recognition when it was voted as one of the 7 most innovative business models by the PubliGroupe and International Newsmedia Marketing Association (INMA) in the second edition of the “Innovative Business Models Contest”. The contest focused on identifying how media companies are extending their brand to fill a new Market space, attract new audiences, and generate new revenue streams. Says Mr. Sivakumar Sundaram, CEO-Designate, Times Private Treaties, “It is indeed an honor that TPT has been acknowledged as one of the 7 innovative business models in the world. The BCCL group has always been involved in the “metamorphosis” of the media industry in general and the print industry in particular in the country. We are an ideas company and innovation drives Business Strategy. Times Private Treaties is the latest example of the continuous endeavor of the organization to encourage innovation. TPT was established as a growth engine in aide of the new-gen entrepreneur seeking to launch and grow his brand. In a time span of 4 plus years, TPT has been able to partner with 250 plus entrepreneurs of India Inc. in accelerating their growth in the Brand hierarchy. TPT has also established that Print continues to be the dominant medium for launching and establishing new and emerging categories & brands in the Indian context.” TPT was started with the vision to make Advertising accessible to Indian entrepreneurs who had the potential but were faced with the paradoxical situation of choosing between growing their business vs. investing in a brand. TPT proved that it doesn’t have to be an “either/or” situation and de-risked advertising spends through the treaty model. The result has been a creation of a whole new advertiser base and increased spends amongst conservative advertisers. Moreover, TPT has been able to convince businessmen of the value of creating brands and this should augur well for the industry as a whole. The other finalists in the fray were Glossy Media (Poland), Wonderlist.ca by The Toronto Star (Canada), Verdens Gang’s Pengenedine.no (Norway), St-Petersburg Times’ Politifact.com (USA), Autos by Winnipeg Free Press (Canada) and Detroit Media Partnership (USA). INMA is a non-profit member organization dedicated to recognizing and extending marketing activities of newspapers, and serving as the industry’s premier Marketing Ideas association. PubliGroupe is a marketing and Sales organization dedicated to the sale of advertising space for the media in Switzerland and other countries. Reports <a href=”http://www.justinvested.com”>Just Invested</a>
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NCAA ProToast 2-slice Logo Toaster The ProToast is here! This great retro style toaster not only has your favorite team on the outside, on the inside it is toasting your bread with your teamâs logo too! 2-slice toaster with adjustable settings for desired toasting levels, including a setting for frozen breads too. This will work on white and wheat bread, as well as frozen waffles and English muffins…. |
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NBA ProToast Toaster Does your breakfast lack team spirit? Spice up the most important meal of the day with this Pangea Brands for HG2, NBA ProToast toaster. The retro-style appliance leaves the mark of the squad’s emblem on every piece of bread. It also features adjustable settings and can accommodate 2 slices of bread…. |
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NCAA Texas Longhorns 4 Piece Barbecue Set $29.48 Tailgating never looked so good! This stainless steel BBQ set is a perfect way of showing your team pride on Game Day. Each utensil is printed with your favorite College team’s artwork. The set includes: tongs, brush, fork and a laser etched spatula sporting the team’s primary logo…. |
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Like Mike $4.93 As its title suggests, Like Mike is a rousing wish-fulfillment fantasy for any kid who’s ever dreamed of soaring for a game-winning slam dunk like basketball legend Michael Jordan. It’s fun but formulaic, beginning when 14-year-old, 4-foot-8 orphan Calvin Cambridge (played by appealing teen rapper Lil’ Bow Wow) dons a magical pair of hand-me-down Nikes with the enticing initials “M.J.” written ins… |
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Michael Jordan to the Max (Large Format) $9.98 The greatest basketball player of all time gets an appropriate clip reel in this 45-minute documentary, which was originally released in the IMAX format. While you can’t simulate IMAX’s 80-foot-high screen in your living room, you can still get the thrills and awe-inspiring footage of this tribute to one man’s talent and endurance. Much of the original footage was shot during the 1997 NBA Finals b… |
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College Basketballs 10 Greatest Teams $7.48 From john thompsons hoyas to john woodens bruins college basketball legends appearing in the show include uclas john wooden, bill walton, and kareem abdul-jabbar, dukes mike krzyzewski, grant hill, and christian laettner, georgetowns john thompson and patrick ewing, north carolinas dean smith, indianas bob knight and quinn buckner, and the university of san franciscos bill russell and kc jones…. |
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Sports Coverage NBA Wall Border $33.99 Add the perfect finishing touch to your team-themed bedroom decor with this Sports Coverage® NBA team wall banner. The border boasts a peel-and-stick feature that allows for easy application and removal. The 15′ x 5″ border comes boldly adorned with the team colors, logo, and name…. |
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Champion Treasures NCAA 3 Pc. Glass Ball Ornament Set … |
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Wincraft Tennessee Volunteers Hard Hat $34.99 Support your favorite team on the job by wearing this NCAA® hard hat from Wincraft®. This officially licensed hard hat complies with OSHA regulations for industrial head protection and has a pre-lock suspension system to help provide a comfortable fit. The hard hat is decorated in the team colors, features an anti-glare peak, is slotted to accept attachments, and proudly displays the team graphi… |
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Rudy (Special Edition) $1.44 This 1993 film by David Anspaugh (Hoosiers) is slowly building a reputation as a minor highlight of ’90s movies. Based on a true story, Rudy stars Sean Astin as Rudy Ruettiger, a blue-collar kid whose father (Ned Beatty) worships Notre Dame football but who would never dare to dream that any of his sons could be a part of the team. The film is entirely about Ruettiger’s ceaseless if sometimes wave… |
